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Cookie Monster


Wall Street M&A and mega-deals are back—billions and billions of dollars’ worth of them. Happy Days are here again!

In the fray is Mondelez, with its $6.7-billion revenue line of products like Oreos, Ritz Crackers and other Baby Boomer favorites. The transaction actually marked my favorite deal so far this year.

The company is acquiring Tate’s Bake Shop, which makes chocolate chip cookies out of Southampton, NY. And the price tag of $500 million is not even a rounding error on Mondelez’s balance sheet.

Amazingly, this is the first deal for Mondelez’s new CEO, Dirk Von de Put, since he took up the helm. Upon announcing the acquisition, Von de Put stated that he was spurred to green-light the buy because Tate’s uses healthy ingredients—a noble cause, in his estimation.

It will be interesting to observe how the new CEO plans to ramp up the Southampton Cookie Monster.


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